Do you have a million-dollar marketing budget? No? Neither do I, in fact, I spend less than $100 per month marketing my business.
Rather than spending 1,000s of dollars on ads, social media managers or fancy designers... I've done most (if not all!) my marketing myself.
Granted, I'm a marketer and I've been around the block a few times in my 10 years of experience working in the industry but the one marketing tool I keep coming back to again and again is Email Marketing.
Why? Because Email Marketing has the highest return of investment of all marketing activities.
According to Hubspot, Email Marketing delivers a return of $36 for every $1 you spend.
Is it just me, or is that kind of stat wild?
I'm on a mission to get more small businesses (particularly in service-based industries) to uplevel the Email Marketing Strategy for these reasons...
👉🏼 you own your list (unlike your Instagram followers!)
👉🏼 you can customise your subscriber's experience
👉🏼 you can automate your workflows and see conversions happen in your sleep
👉🏼 you control who sees your message and when they see it
👉🏼 it's cheap to get started (some platforms are even free!)
But for many small business owners, it gets put in the too-hard basket because where do you even begin?
Both of these resources have been designed to make email marketing simple and actionable so you'll be able to implement what you've learned into your own business easily!
A total game changer when it comes to marketing your business.