Call me curious, but what was the first thing you did to market your products/services?
Now be totally honest, is this where your marketing strategy ended?
Have you been so focused on keeping up on Instagram posting reels, images and carousels every day that you just haven't had time to do anything else?
Or maybe, you just don't realise (or forgot!) that Instagram should be PART of your marketing strategy, not your ENTIRE strategy.
I've set this blog article up to be the perfect segway for me to share WHY Email Marketing is the best way to build your authority and convert clients, but before I do, I want to make sure we're on the same page here.
I mean, you already know you should be doing email marketing, but you're still resisting diving in with two feet right?
Unlike platforms like social media, every subscriber on your list actually receives your email newsletters....
Want to know what's the most opened email you'll ever send your subscribers? I'm talking a whopping 80% open rate and 10 x more clicks than any other email.
Yep, it's the email you send your subscriber as soon as they join your list... aka your welcome email.
And since first impressions are everything, you're going to want to make sure your welcome email is a goodie!
5 things your welcome email MUST have
intro to who you are
personal touch to make you relatable
why you do what you do
what they can expect from your future emails
call to action
As a digital marketer, I've crafted a welcome email or two in my time so I've done the hard work for you and packaged up a copy and paste welcome email template and made it FREE for you to download.
All you need to do is customise the template to suit your business (prompts included!) then copy it into your email provider. It seriously couldn't get any easier.
Oh wait, it does! In this video I share how to add it as your first email...
Do you have a million-dollar marketing budget? No? Neither do I, in fact, I spend less than $100 per month marketing my business.
Rather than spending 1,000s of dollars on ads, social media managers or fancy designers... I've done most (if not all!) my marketing myself.
Granted, I'm a marketer and I've been around the block a few times in my 10 years of experience working in the industry but the one marketing tool I keep coming back to again and again is Email Marketing.
Why? Because Email Marketing has the highest return of investment of all marketing activities.
According to Hubspot, Email Marketing delivers a return of $36 for every $1 you spend.
Is it just me, or is that kind of stat wild?
I'm on a mission to get more small businesses (particularly in service-based industries) to uplevel the Email Marketing Strategy for these reasons...
you own your list (unlike your Instagram followers!)
you can customise your subscriber's experience
you can automate your...
Believe me, I know just how hard it can be to come up with content ideas, so I’ve pulled together a list of 35 email newsletter content ideas that are sure to get your creative juices flowing!
A personal story about why you started your business
A Mini tutorial on how to actually use your product
New product announcements
Deep dive into a particular ingredient you use
A behind the scenes look into how you run your business
Answers to the frequently asked questions you always get in your DMs or from your clients
Sneak peek of something you’ve got in the works
If you’ve reached a milestone in business, show how far you’ve come!
Sales promotion for your products
Opinion on a news report regarding your industry
A survey asking for feedback
You’ve been interviewed on a podcast, share that!
Tips for how to overcome a specific pain point
A gift guide during a particular season like Mother’s Day or Christmas
As a marketer, the content I create is about marketing for small business (obviously!) Both on YouTube and on Instagram I share tips and strategies to help business owners level up their digital marketing game, especially when it comes to email marketing.
I’m already creating a bunch of FREE valuable content to position myself as an expert in my field so business owners pay ME to coach them and do freelance work for them so why not leverage affiliate links to make some money?
While there are a million and one things you could “sell” to your audience whether that be through videos, podcasts, blog articles or social media posts you should only ever promote products you use and love. Never promote competitive products or services otherwise you’ll look like a total sell out.
The only affiliate program I’m a part of is Flodesk’s and that’s because I was already recommending it to my clients and peers because I love it so much. It’s...
The way you can make sure this year is big for you is to get clear on what your dream year looks like.
“The future belongs to those who believe in the beauty of their dreams” - Eleanor Roosevelt
Creating a visual representation of your dreams is so important if you want to stay motivated to actually take action and make them a reality.
For the last few years, I’ve created a vision board for what I want my year to look like. For me, creating a yearly vision board rather than a life vision board allows me to hone in on what’s important right now and where I want to be focusing my time and energy.
Rather than thinking of your vision board as your New Years Resolutions, keep them more fluid than that. Think of your digital vision boards as your own personalised inspiration board that’ll remind you of your hopes, dreams and goals for the year ahead.
The best thing about creating a digital version is you can put this vision board everywhere! On...