In just 48 hours, 70 million accounts signed up for Instagram threads, which is wild, right? That's more than TikTok and ChatGPT, and it's just mind blowing how quickly Instagram's audience has adopted the platform.

But, before you totally freak out and go, oh my gosh. Another platform to learn, give Instagram threads a go. Because if you are an early adopter, like the people signing up now are, you are at a huge advantage.

So let's start at the start. Why has Instagram threads just totally blown up?

#1 Instagram has made it easier than ever for you to create an account on threads.

You simply download the app, log in with your Instagram details and wish you're bombarded with a whole lot of new followers and people that you can connect with and conversations you can start.

Now Instagram threads has been compared to Twitter, and one of the main reasons why I never got on board with Twitter was because I didn't know who to follow. 

You can also simply copy and paste your bio and...

Imagine this: you've built a stunning website, set up an Instagram account, and even created a catchy logo. But let's get real for a moment—has your marketing strategy stopped there? Are you solely relying on Instagram to grow your business? Well, hold on tight because I'm about to reveal why email marketing could be the game-changer you've been missing. 

 Sure, you know the importance of email marketing, but are you hesitant to take the plunge? Let's break free from the myths and misconceptions. Forget what you've heard about email marketing being outdated, hard to start, or annoying for subscribers. In fact, let's debunk the notion that it's pushy and salesy. Get ready to discover why email marketing is the missing link in your marketing strategy.

The Power of Direct Connection

Unlike social media platforms, where your content may or may not reach your ideal audience, email marketing ensures that every subscriber receives your newsletters straight to...

You've heard of manifestation right? Well one of my favourite tools to keep your goals top of mind is to create a digital vision board.

To be honest, I hate the fiddly nature of cutting and pasting images and words from magazines so instead, I use Pinterest and Canva to create mine!

The best bit? Because it's digital, you can put it everywhere (like your laptop background, in a frame on your desk and on your phone!)

5 Step Process To Create a Digital Vision Board

Step 1: Identify your values

Getting clear on what's most important to you, not only for the year ahead, but in your life in general is the first place to start. Not only will it make setting goals much easier (we get to this in step 2) but it'll help you stay focused on writing down things that really matter to you!

Your values might be health, wealth, career, experiences, relationships, family, faith or personal development.

Step 2: Your goals for the year ahead

This is the fun bit, day dreaming about all...

Call me curious, but what was the first thing you did to market your products/services?

• Create a logo and colour scheme
• Built a simple website
• Set up an Instagram account
  

Now be totally honest, is this where your marketing strategy ended?

Have you been so focused on keeping up on Instagram posting reels, images and carousels every day that you just haven't had time to do anything else?

Or maybe, you just don't realise (or forgot!) that Instagram should be PART of your marketing strategy, not your ENTIRE strategy.

I've set this blog article up to be the perfect segway for me to share WHY Email Marketing is the best way to build your authority and convert clients, but before I do, I want to make sure we're on the same page here.

I mean, you already know you should be doing email marketing, but you're still resisting diving in with two feet right?

Unlike platforms like social media, every subscriber on your list actually receives your email newsletters....

Want to know what's the most opened email you'll ever send your subscribers? I'm talking a whopping 80% open rate and 10 x more clicks than any other email.

Yep, it's the email you send your subscriber as soon as they join your list... aka your welcome email.

And since first impressions are everything, you're going to want to make sure your welcome email is a goodie!

5 things your welcome email MUST have
intro to who you are
personal touch to make you relatable
why you do what you do
what they can expect from your future emails
call to action

As a digital marketer, I've crafted a welcome email or two in my time so I've done the hard work for you and packaged up a copy and paste welcome email template and made it FREE for you to download.

All you need to do is customise the template to suit your business (prompts included!) then copy it into your email provider. It seriously couldn't get any easier.

Oh wait, it does! In this video I share how to add it as your first email...

Do you have a million-dollar marketing budget? No? Neither do I, in fact, I spend less than $100 per month marketing my business. 

Rather than spending 1,000s of dollars on ads, social media managers or fancy designers... I've done most (if not all!) my marketing myself.

Granted, I'm a marketer and I've been around the block a few times in my 10 years of experience working in the industry but the one marketing tool I keep coming back to again and again is Email Marketing.

Why? Because Email Marketing has the highest return of investment of all marketing activities.

According to Hubspot, Email Marketing delivers a return of $36 for every $1 you spend. 

Is it just me, or is that kind of stat wild?

I'm on a mission to get more small businesses (particularly in service-based industries) to uplevel the Email Marketing Strategy for these reasons...

you own your list (unlike your Instagram followers!)

you can customise your subscriber's experience 

you can automate your...

Believe me, I know just how hard it can be to come up with content ideas, so I’ve pulled together a list of 35 email newsletter content ideas that are sure to get your creative juices flowing!

1. A personal story about why you started your business

2. A Mini tutorial on how to actually use your product

3. New product announcements 

4. Deep dive into a particular ingredient you use

5. A behind the scenes look into how you run your business

6. Answers to the frequently asked questions you always get in your DMs or from your clients

7. Sneak peek of something you’ve got in the works

8. If you’ve reached a milestone in business, show how far you’ve come!

9. Sales promotion for your products

10. Opinion on a news report regarding your industry

11. A survey asking for feedback 

12. You’ve been interviewed on a podcast, share that!

13. Tips for how to overcome a specific pain point

14. A gift guide during a particular season like Mother’s Day or Christmas

15. A...

As a marketer, the content I create is about marketing for small business (obviously!) Both on YouTube and on Instagram I share tips and strategies to help business owners level up their digital marketing game, especially when it comes to email marketing. 

I’m already creating a bunch of FREE valuable content to position myself as an expert in my field so business owners pay ME to coach them and do freelance work for them so why not leverage affiliate links to make some money?

While there are a million and one things you could “sell” to your audience whether that be through videos, podcasts, blog articles or social media posts you should only ever promote products you use and love. Never promote competitive products or services otherwise you’ll look like a total sell out.

The only affiliate program I’m a part of is Flodesk’s and that’s because I was already recommending it to my clients and peers because I love it so much. It’s...

The way you can make sure this year is big for you is to get clear on what your dream year looks like.

“The future belongs to those who believe in the beauty of their dreams” - Eleanor Roosevelt

Creating a visual representation of your dreams is so important if you want to stay motivated to actually take action and make them a reality.

For the last few years, I’ve created a vision board for what I want my year to look like. For me, creating a yearly vision board rather than a life vision board allows me to hone in on what’s important right now and where I want to be focusing my time and energy.

Rather than thinking of your vision board as your New Years Resolutions, keep them more fluid than that. Think of your digital vision boards as your own personalised inspiration board that’ll remind you of your hopes, dreams and goals for the year ahead.

The best thing about creating a digital version is you can put this vision board everywhere! On...